For many years Bob Wetterer has been “Santa” for children in schools and non-profit agencies throughout Greater Cincinnati. Each year he tried to do more for needy children to bring happiness into their lives.
In 1985 Bob, with the cooperation of the management of Beechmont Mall (now Anderson Town Center), he began a personal program to help bring laughter and joy into the lives of troubled teens.
That first year, Bob set up a tree with ornaments and tags with names and gift suggestions for the teens at Altercrest. The community opened its heart to these children and 60 gifts were donated.
In each of the following years The Wish Tree program grew. More non-profit agencies and inner-city schools were involved each year. More children received toys, clothing, sporting goods and school supplies each year. The program was then expanded to include the disabled and disadvantaged seniors in nursing homes.
For over 30 years, 700 WLW has joined our efforts during the Holiday Season. Our initial spokesperson was Jim Scott and has evolved to the dynamic Bill “Seg” Dennison. A 700 WLW star is displayed on the top of each Wish Tree. 700 WLW actively promotes The Wish Tree Program from Thanksgiving time until the end of the holiday season.